{"id":16719,"date":"2025-04-11T13:52:18","date_gmt":"2025-04-11T11:52:18","guid":{"rendered":"https:\/\/www.noventiz.de\/?p=16719"},"modified":"2025-09-04T10:35:19","modified_gmt":"2025-09-04T08:35:19","slug":"reconomy-launches-close-the-gap-campaign","status":"publish","type":"post","link":"https:\/\/www.noventiz.de\/en\/reconomy-launches-close-the-gap-campaign\/","title":{"rendered":"Reco\u00adno\u00admy laun\u00adches \u2018Clo\u00adse the Gap\u2019 cam\u00adpaign to high\u00adlight urgent need for grea\u00adter cir\u00adcu\u00adla\u00adri\u00adty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16719\" class=\"elementor elementor-16719 elementor-16713\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ba3dd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ba3dd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c33f0a\" data-id=\"3c33f0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6be14f7 elementor-widget elementor-widget-text-editor\" data-id=\"6be14f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Reco\u00adno\u00admy, the lea\u00adding inter\u00adna\u00adtio\u00adnal cir\u00adcu\u00adlar eco\u00adno\u00admy spe\u00adcia\u00adlist, has today laun\u00adched a \u2018Clo\u00adse the Gap\u2019 cam\u00adpaign to high\u00adlight the urgent need to tran\u00adsi\u00adti\u00adon away from line\u00adar eco\u00adno\u00admic models and embrace more cir\u00adcu\u00adlar solu\u00adti\u00adons.<\/span><\/p><h2><b><span data-contrast=\"auto\">Incre\u00adasing mate\u00adri\u00adal con\u00adsump\u00adti\u00adon with decre\u00adasing recy\u00adcling<\/span><\/b><\/h2><p><span data-contrast=\"auto\">Despi\u00adte a gro\u00adwing focus in recent years on sus\u00adtaina\u00adbi\u00adli\u00adty, the glo\u00adbal eco\u00adno\u00admy remains over\u00adwhel\u00admingly depen\u00addent on the extra\u00adc\u00adtion of vir\u00adgin mate\u00adri\u00adals to satis\u00adfy demands for con\u00adsump\u00adti\u00adon. Sin\u00adce 1970, glo\u00adbal mate\u00adri\u00adal extra\u00adc\u00adtion has tri\u00adpled, now rea\u00adching over 100 bil\u00adli\u00adon ton\u00adnes per year.1 As glo\u00adbal mate\u00adri\u00adal use has rea\u00adched new heights, the Cir\u00adcu\u00adla\u00adri\u00adty Metric has decli\u00adned from 9.1% to 7.2% within only six years and just 7.2% of mate\u00adri\u00adals make their way back into the eco\u00adno\u00admy. <\/span><\/p><h3><b><span data-contrast=\"auto\">Effects of the \u2018cir\u00adcu\u00adla\u00adri\u00adty gap\u2019<\/span><\/b><\/h3><p><span data-contrast=\"auto\">This lea\u00adves a cir\u00adcu\u00adla\u00adri\u00adty gap of 92.8% which is pla\u00adcing unsus\u00adtainable pres\u00adsu\u00adre on the earth\u2019s eco\u00adsys\u00adtems. Addi\u00adtio\u00adnal\u00adly, the extra\u00adc\u00adtion and pro\u00adces\u00adsing of mate\u00adri\u00adals are respon\u00adsi\u00adble for appro\u00adxi\u00adm\u00adate\u00adly half of glo\u00adbal green\u00adhouse gas (GHG) emis\u00adsi\u00adons and over 90% of bio\u00addi\u00adver\u00adsi\u00adty loss and water stress. <\/span><\/p><h2><b><span data-contrast=\"auto\">#Clo\u00adse\u00adThe\u00adGap: Goals of the cam\u00adpaign<\/span><\/b><\/h2><p><span data-contrast=\"auto\">Reconomy\u2019s cam\u00adpaign seeks to address this by making the cir\u00adcu\u00adlar eco\u00adno\u00admy more acces\u00adsi\u00adble for busi\u00adnesses and help them decou\u00adple growth from resour\u00adce use. It aims to show that by kee\u00adping their mate\u00adri\u00adals in use for lon\u00adger and making small ope\u00adra\u00adtio\u00adnal or design chan\u00adges, this can signi\u00adfi\u00adcant\u00adly redu\u00adce con\u00adsump\u00adti\u00adon. This will not only lower their car\u00adbon foot\u00adprint, but also unlock mate\u00adri\u00adal cost savings, impro\u00adve effi\u00adci\u00aden\u00adcy, boost pro\u00adfi\u00adta\u00adbi\u00adli\u00adty and cash flows. <\/span><\/p><p><span data-contrast=\"auto\">Run\u00adning over the coming weeks, the cam\u00adpaign will include:<\/span><\/p><ul><li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Edu\u00adca\u00adtio\u00adnal con\u00adtent and sec\u00adtor show\u00adca\u00adses for busi\u00adnesses across key sec\u00adtors<\/span><\/li><\/ul><ul><li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A spot\u00adlight on Reco\u00adno\u00admy cus\u00adto\u00admer suc\u00adcess sto\u00adries demons\u00adt\u00adra\u00adting real-world impact<\/span><\/li><li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">A launch <a href=\"https:\/\/youtu.be\/jY4Xx4NDcVw\" target=\"_blank\" rel=\"noopener\">video<\/a> \u2013 https:\/\/youtu.be\/jY4Xx4NDcVw and <a href=\"https:\/\/www.reconomy.com\/close-the-gap\/\" target=\"_blank\" rel=\"noopener\">cam\u00adpaign page<\/a> \u2013 https:\/\/www.reconomy.com\/close-the-gap\/ <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c502366 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c502366\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39c622\" data-id=\"f39c622\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703696e elementor-widget elementor-widget-video\" data-id=\"703696e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/jY4Xx4NDcVw?si=woJTOm0_wzETQLGB&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f335b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f335b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b46097\" data-id=\"7b46097\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a8bce elementor-widget elementor-widget-text-editor\" data-id=\"90a8bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b><span data-contrast=\"auto\">Dia\u00adne Cro\u00adwe, Head of Sus\u00adtaina\u00adbi\u00adli\u00adty at Reco\u00adno\u00admy, com\u00admen\u00adted<\/span><\/b><span data-contrast=\"auto\">:<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eec690 elementor-grid-tablet-1 elementor-grid-1 default default-grid elementors-align-top elementor-grid-mobile-1 content-position-left elementor-widget elementor-widget-nov-icon-box\" data-id=\"6eec690\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns_tablet&quot;:&quot;1&quot;,&quot;columns&quot;:&quot;1&quot;,&quot;view&quot;:&quot;default&quot;,&quot;grid_style&quot;:&quot;default-grid&quot;,&quot;title_tag&quot;:&quot;h3&quot;,&quot;icon_pos&quot;:&quot;top&quot;,&quot;title_pos&quot;:&quot;bottom&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"nov-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t<div class=\"content-grid-container elementor-grid content-grid-desktop-1 content-grid-tablet-1 content-grid-mobile-1 content-grid-default desktop-carousel icon-pos-top\" data-desktop-column=\"1\" data-tablet-column=\"1\" data-mobile-column=\"1\" data-desktop-slide=\"1\" data-tablet-slide=\"1\" data-mobile-slide=\"1\" data-loop=\"false\" data-autoplay=\"false\" data-autoplay-duration=\"10000000\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"content-grid-wrap \">\n\t\t\t\t\t\t\t\t\t<div class=\"content-grid-wrap-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"content-grid-inner\">\n\t\t\t\t\t\t\t<div class=\"content-grid-inner-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"content-grid-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-grid-desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote>\n<p><strong><span class=\"NormalTextRun SCXW60384978 BCX8\">Dia\u00adne Cro\u00adwe<br><\/span><\/strong>Head of Sus\u00adtaina\u00adbi\u00adli\u00adty at Reco\u00adno\u00admy<\/p>\n<\/blockquote>\n<p><em><strong>We are plea\u00adsed to launch this cam\u00adpaign to shi\u00adne a light on one of the big\u00adgest chal\u00adlenges of our time. Socie\u00adty is con\u00adsum\u00ading resour\u00adces fas\u00adter than the world can rege\u00adne\u00adra\u00adte them and the expo\u00adnen\u00adti\u00adal growth in mate\u00adri\u00adal extra\u00adc\u00adtion is dri\u00adving unsus\u00adtainable levels of green\u00adhouse gas emis\u00adsi\u00adons.<\/strong><\/em><\/p>\n<p><em><strong>Through this cam\u00adpaign, we want to show that embra\u00adcing the cir\u00adcu\u00adlar eco\u00adno\u00admy is easier than many busi\u00adnesses rea\u00adli\u00adse. By bet\u00adter mana\u00adging resour\u00adces, busi\u00adnesses can lower their envi\u00adron\u00admen\u00adtal impact while boos\u00adting pro\u00adfits, cash flows and long-term resi\u00adli\u00adence. This is all the more cri\u00adti\u00adcal in light of the cur\u00adrent vola\u00adti\u00adle glo\u00adbal eco\u00adno\u00admic back\u00addrop, whe\u00adre busi\u00adnesses are under gro\u00adwing pres\u00adsu\u00adre to cut cos\u00adts and ope\u00adra\u00adte more effi\u00adci\u00adent\u00adly.  <\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reco\u00adno\u00admy, the lea\u00adding inter\u00adna\u00adtio\u00adnal cir\u00adcu\u00adlar eco\u00adno\u00admy spe\u00adcia\u00adlist, has today laun\u00adched a \u2018Clo\u00adse the Gap\u2019 cam\u00adpaign to high\u00adlight the urgent need to tran\u00adsi\u00adti\u00adon away from line\u00adar eco\u00adno\u00admic models and embrace more cir\u00adcu\u00adlar solu\u00adti\u00adons. Incre\u00adasing mate\u00adri\u00adal con\u00adsump\u00adti\u00adon with decre\u00adasing recy\u00adcling Despi\u00adte a gro\u00adwing focus in recent years on sus\u00adtaina\u00adbi\u00adli\u00adty, the glo\u00adbal eco\u00adno\u00admy\u2026<\/p>\n","protected":false},"author":3,"featured_media":16808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-16719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reconomy launches \u2018Close the Gap\u2019 campaign to highlight urgent need for greater circularity - Noventiz<\/title>\n<meta name=\"description\" content=\"Reconomy has launched a \u2018Close the Gap\u2019 campaign to focus on the need to transition away from linear economic models to circular solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.noventiz.de\/en\/reconomy-launches-close-the-gap-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reconomy launches \u2018Close the Gap\u2019 campaign to highlight urgent need for greater circularity - 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