{"id":16719,"date":"2025-04-11T13:52:18","date_gmt":"2025-04-11T11:52:18","guid":{"rendered":"https:\/\/www.noventiz.de\/?p=16719"},"modified":"2025-09-04T10:35:19","modified_gmt":"2025-09-04T08:35:19","slug":"reconomy-launches-close-the-gap-campaign","status":"publish","type":"post","link":"https:\/\/www.noventiz.de\/en\/reconomy-launches-close-the-gap-campaign\/","title":{"rendered":"Reconomy launches \u2018Close the Gap\u2019 campaign to highlight urgent need for greater circularity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16719\" class=\"elementor elementor-16719 elementor-16713\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ba3dd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ba3dd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c33f0a\" data-id=\"3c33f0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6be14f7 elementor-widget elementor-widget-text-editor\" data-id=\"6be14f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Reconomy, the leading international circular economy specialist, has today launched a \u2018Close the Gap\u2019 campaign to highlight the urgent need to transition away from linear economic models and embrace more circular solutions.<\/span><\/p><h2><b><span data-contrast=\"auto\">Increasing material consumption with decreasing recycling<\/span><\/b><\/h2><p><span data-contrast=\"auto\">Despite a growing focus in recent years on sustainability, the global economy remains overwhelmingly dependent on the extraction of virgin materials to satisfy demands for consumption. Since 1970, global material extraction has tripled, now reaching over 100 billion tonnes per year.1 As global material use has reached new heights, the Circularity Metric has declined from 9.1% to 7.2% within only six years and just 7.2% of materials make their way back into the economy. <\/span><\/p><h3><b><span data-contrast=\"auto\">Effects of the \u2018circularity gap\u2019<\/span><\/b><\/h3><p><span data-contrast=\"auto\">This leaves a circularity gap of 92.8% which is placing unsustainable pressure on the earth\u2019s ecosystems. Additionally, the extraction and processing of materials are responsible for approximately half of global greenhouse gas (GHG) emissions and over 90% of biodiversity loss and water stress. <\/span><\/p><h2><b><span data-contrast=\"auto\">#CloseTheGap: Goals of the campaign<\/span><\/b><\/h2><p><span data-contrast=\"auto\">Reconomy\u2019s campaign seeks to address this by making the circular economy more accessible for businesses and help them decouple growth from resource use. It aims to show that by keeping their materials in use for longer and making small operational or design changes, this can significantly reduce consumption. This will not only lower their carbon footprint, but also unlock material cost savings, improve efficiency, boost profitability and cash flows. <\/span><\/p><p><span data-contrast=\"auto\">Running over the coming weeks, the campaign will include:<\/span><\/p><ul><li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Educational content and sector showcases for businesses across key sectors<\/span><\/li><\/ul><ul><li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A spotlight on Reconomy customer success stories demonstrating real-world impact<\/span><\/li><li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">A launch <a href=\"https:\/\/youtu.be\/jY4Xx4NDcVw\" target=\"_blank\" rel=\"noopener\">video<\/a> \u2013 https:\/\/youtu.be\/jY4Xx4NDcVw and <a href=\"https:\/\/www.reconomy.com\/close-the-gap\/\" target=\"_blank\" rel=\"noopener\">campaign page<\/a> \u2013 https:\/\/www.reconomy.com\/close-the-gap\/ <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c502366 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c502366\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39c622\" data-id=\"f39c622\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703696e elementor-widget elementor-widget-video\" data-id=\"703696e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/jY4Xx4NDcVw?si=woJTOm0_wzETQLGB&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f335b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f335b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b46097\" data-id=\"7b46097\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a8bce elementor-widget elementor-widget-text-editor\" data-id=\"90a8bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b><span data-contrast=\"auto\">Diane Crowe, Head of Sustainability at Reconomy, commented<\/span><\/b><span data-contrast=\"auto\">:<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eec690 elementor-grid-tablet-1 elementor-grid-1 default default-grid elementors-align-top elementor-grid-mobile-1 content-position-left elementor-widget elementor-widget-nov-icon-box\" data-id=\"6eec690\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns_tablet&quot;:&quot;1&quot;,&quot;columns&quot;:&quot;1&quot;,&quot;view&quot;:&quot;default&quot;,&quot;grid_style&quot;:&quot;default-grid&quot;,&quot;title_tag&quot;:&quot;h3&quot;,&quot;icon_pos&quot;:&quot;top&quot;,&quot;title_pos&quot;:&quot;bottom&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"nov-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t<div class=\"content-grid-container elementor-grid content-grid-desktop-1 content-grid-tablet-1 content-grid-mobile-1 content-grid-default desktop-carousel icon-pos-top\" data-desktop-column=\"1\" data-tablet-column=\"1\" data-mobile-column=\"1\" data-desktop-slide=\"1\" data-tablet-slide=\"1\" data-mobile-slide=\"1\" data-loop=\"false\" data-autoplay=\"false\" data-autoplay-duration=\"10000000\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"content-grid-wrap \">\n\t\t\t\t\t\t\t\t\t<div class=\"content-grid-wrap-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"content-grid-inner\">\n\t\t\t\t\t\t\t<div class=\"content-grid-inner-wrap\">\n\t\t\t\t\t\t\t\t<div class=\"content-grid-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content-grid-desc\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote>\n<p><strong><span class=\"NormalTextRun SCXW60384978 BCX8\">Diane Crowe<br><\/span><\/strong>Head of Sustainability at Reconomy<\/p>\n<\/blockquote>\n<p><em><strong>We are pleased to launch this campaign to shine a light on one of the biggest challenges of our time. Society is consuming resources faster than the world can regenerate them and the exponential growth in material extraction is driving unsustainable levels of greenhouse gas emissions.<\/strong><\/em><\/p>\n<p><em><strong>Through this campaign, we want to show that embracing the circular economy is easier than many businesses realise. By better managing resources, businesses can lower their environmental impact while boosting profits, cash flows and long-term resilience. This is all the more critical in light of the current volatile global economic backdrop, where businesses are under growing pressure to cut costs and operate more efficiently.  <\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reconomy, the leading international circular economy specialist, has today launched a \u2018Close the Gap\u2019 campaign to highlight the urgent need to transition away from linear economic models and embrace more circular solutions. Increasing material consumption with decreasing recycling Despite a growing focus in recent years on sustainability, the global economy...<\/p>\n","protected":false},"author":3,"featured_media":16808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-16719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reconomy launches \u2018Close the Gap\u2019 campaign to highlight urgent need for greater circularity - Noventiz<\/title>\n<meta name=\"description\" content=\"Reconomy has launched a \u2018Close the Gap\u2019 campaign to focus on the need to transition away from linear economic models to circular solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.noventiz.de\/en\/reconomy-launches-close-the-gap-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reconomy launches \u2018Close the Gap\u2019 campaign to highlight urgent need for greater circularity - 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