Reco­no­my opens RecoTek – its new tech hub in Bucha­rest, Roma­nia

Reco­no­my opens RecoTek – its new tech hub in Bucha­rest, Roma­nia


Reco­no­my, the inter­na­tio­nal cir­cu­lar eco­no­my spe­cia­list, is deligh­ted to announ­ce the next step in its growth stra­tegy with the launch of RecoTek – its new tech­no­lo­gy hub in Bucha­rest, Roma­nia.

Reco­no­my is a pio­neer in Gre­en­tech, pro­vi­ding plat­forms and pro­ces­ses for depo­sit return sys­tems, rever­se ven­ding, pack­a­ging and elec­tri­cal com­pli­ance and recy­cling as well as pro­duct reu­se and return on an inter­na­tio­nal sca­le for the world’s lar­gest brands.

Reco­no­my is alig­ning its tech­no­lo­gy func­tion with its wider stra­te­gic objec­ti­ves as it tran­si­ti­ons to a cen­tral­ly led tech­no­lo­gy ope­ra­ting model under­pin­ned by RecoTek, sup­port­ing all of its brands fol­lo­wing a peri­od of rapid growth inclu­ding num­e­rous acqui­si­ti­ons.

Invest­ment in the tech­no­lo­gy talent & infra­struc­tu­re of the busi­ness will allow Reco­no­my to in-source and cen­tra­li­se its tech­no­lo­gy ope­ra­ti­ons, acce­le­ra­ting pro­duct deve­lo­p­ment, con­ti­nuous­ly impro­ving its plat­forms and ser­vices and remo­ving cos­t­ly out­sour­ced con­tract pro­vi­ders.

Reco­no­my is focu­sed on a stra­tegy of tech­no­lo­gy-ena­blem­ent, dyna­mic and accu­ra­te data for its glo­bal cus­to­mer-base and dedi­ca­ted ser­vice pro­po­si­ti­ons for a broad ran­ge of indus­tries. Buil­ding out its tech­no­lo­gy capa­bi­li­ties will sup­port its pur­po­se of offe­ring com­pre­hen­si­ve solu­ti­ons to lea­ding brands across the world that want to adopt cir­cu­lar eco­no­my approa­ches and impro­ve their ESG out­co­mes.

Mem­bers of the Reco­no­my exe­cu­ti­ve team inclu­ding Chief Exe­cu­ti­ve Guy Wake­ley & Chief Infor­ma­ti­on Offi­cer Jody Full­man joi­n­ed RecoTek Gene­ral Mana­ger, Maria­na Sbar­cea to open the site on Tues­day 6 Febru­ary. Local repre­sen­ta­ti­ves and part­ners joi­n­ed RecoTek col­le­agues for a tour of the site and recei­ved a pre­sen­ta­ti­on on Reconomy’s exci­ting growth plans.

Bucha­rest is an estab­lished and gro­wing epi­cent­re of tech­no­lo­gy with a young, diver­se, and high­ly-tech­ni­cal talent pool. Reco­no­my envi­si­ons employ­ing up to 150 peo­p­le at the RecoTek site, which is loca­ted at the Pla­ti­num-cer­ti­fied Lea­der­ship in Ener­gy and Envi­ron­men­tal Design (LEED) Busi­ness Gar­den cam­pus.

Jody Full­man, Chief Infor­ma­ti­on Offi­cer at Reco­no­my, said:

“We are deligh­ted to estab­lish RecoTek in Bucha­rest, a thri­ving city of inno­va­ti­on and talent. RecoTek will allow us to expand our digi­tal infra­struc­tu­re, ali­gn our tech­no­lo­gy stra­tegy with Reconomy’s stra­te­gic objec­ti­ves and sup­port our brands in offe­ring mar­ket-lea­ding pro­ducts to cus­to­mers. It repres­ents an exci­ting inflec­tion point for Reco­no­my fol­lo­wing a peri­od of rapid orga­nic and acqui­si­ti­ve expan­si­on, as we cen­tra­li­se our mis­si­on-cri­ti­cal tech­no­lo­gy func­tion to cata­ly­se the next pha­se of our growth jour­ney.”

Guy Wake­ley, Chief Exe­cu­ti­ve at Reco­no­my, com­men­ted:

“Cen­tra­li­sing our tech­no­lo­gy capa­bi­li­ty and insour­cing ope­ra­ti­ons is cri­ti­cal to con­so­li­da­te our expan­si­on to-date while set­ting the foun­da­ti­ons for fur­ther inter­na­tio­nal growth. Tech­no­lo­gy and data are cru­cial to acce­le­ra­ting the tran­si­ti­on to a cir­cu­lar eco­no­my, so by relent­less­ly focu­sing on buil­ding our capa­bi­li­ties we can con­ti­nue to dri­ve posi­ti­ve chan­ge and deli­ver fan­ta­stic solu­ti­ons to our cus­to­mers. We extend a warm wel­co­me to our new col­le­agues based in Roma­nia and look for­ward to their con­tri­bu­ti­ons to our ongo­ing suc­cess.”

RecoTek Gene­ral Mana­ger, Maria­na Sbar­cea, added:

“Bucha­rest is a huge­ly exci­ting base of glo­bal tech­no­lo­gy talent and I am exci­ted to be lea­ding this bril­li­ant ope­ra­ti­on and faci­li­ty for such an inno­va­ti­ve, inter­na­tio­nal-facing and sus­taina­bi­li­ty dri­ven busi­ness. Brin­ging Reconomy’s exis­ting tech capa­bi­li­ties under one roof will help the busi­ness rea­li­se its vast poten­ti­al and help more cus­to­mers achie­ve their sus­taina­bi­li­ty objec­ti­ves.”

Ali­na Cio­coiu, Gene­ral Mana­ger, and And­reea Cio­coiu, Mana­ging Part­ner at Ava­lon Comp, which pro­vi­des legal sup­port ser­vices from its HQ in Bucha­rest, said:

“We are proud, as a stra­te­gic part­ner of Reco­no­my, to join in cele­bra­ting the launch of RecoTek. It has been an ama­zing day and we are exci­ted to see RecoTek grow and build a suc­cessful future here in Bucha­rest.”


Your contact persons for press

You still have questions?

Write to and we will be happy to help you. After publication of your contribution, we would be pleased to receive a voucher copy.