Pro­duct pro­tec­tion and recy­cla­bi­li­ty of ice-cream pack­a­ging by Möven­pick (Fro­ne­ri)

Pro­duct pro­tec­tion and recy­cla­bi­li­ty of ice-cream pack­a­ging by Möven­pick (Fro­ne­ri)

We spo­ke to our long­stan­ding cli­ent Fro­nie­ri about sus­taina­bi­li­ty and the role pack­a­ging plays in achie­ving it.

Fronieri’s requi­re­ments

Why did you com­mis­si­on the recy­cla­bi­li­ty check?

With the recy­cla­bi­li­ty check, we want to pro­mo­te our 100% recy­clable pack­a­ging and, in doing so, rai­se awa­re­ness among con­su­mers that pla­s­tic pack­a­ging is safe when dis­po­sed of cor­rect­ly. Pla­s­tic pack­a­ging gene­ral­ly doesn’t have a good repu­ta­ti­on among Ger­man con­su­mers and this is not enti­re­ly jus­ti­fied. It’s always worth loo­king at an issue from dif­fe­rent angles. Alt­hough our cur­rent pack­a­ging is inde­ed made of pla­s­tic, we’d like to empha­sise that this choice was made careful­ly and after tho­rough rese­arch. Espe­ci­al­ly for a fro­zen pro­duct like ice cream, the pack­a­ging has to meet a num­ber of requi­re­ments. This ensu­res that our ice cream is always of the hig­hest qua­li­ty and con­sis­ten­cy, and that con­su­mers can enjoy it from start to finish. That’s why we con­ti­nue to deve­lop alter­na­ti­ve pack­a­ging solu­ti­ons and regu­lar­ly test new opti­ons.

What con­clu­si­ons have you drawn from this?

We took a big step for­ward with Möven­pick in 2022. Our cur­rent poly­pro­py­le­ne pack­a­ging allows us to offer con­su­mers the best pos­si­ble and most sus­tainable solu­ti­on to date. In 2022, we alte­red our pack­a­ging to include what’s cal­led a tam­per-evi­dent safe­ty seal. This means that we can dis­pen­se with the seal­ing film we had been using and cea­se using com­po­si­te mate­ri­als, making both the cup and lid 100% recy­clable. Both pack­a­ging com­pon­ents can be retur­ned to the mate­ri­al life cycle tog­e­ther. This will save us the about 120 ton­nes of the non-recy­clable pla­s­tic we used for the seal­ing film every year. In con­cre­te terms, we’re tal­king about around 44 mil­li­on packa­ges that were in cir­cu­la­ti­on in 2022.

This result moti­va­tes us to con­ti­nue working on deve­lo­ping alter­na­ti­ve pack­a­ging solu­ti­ons.

Noventiz Projektmanager Peter El-Gazzar mit Michael Sorgatz und Michel Mähleke bei Froneri bei der Zertifikatsübergabe
Noven­tiz pro­ject mana­ger Peter El-Gaz­z­ar with Micha­el Sor­gatz and Michel Mäh­le­ke of Fro­ne­ri at the pre­sen­ta­ti­on of the cer­ti­fi­ca­te (still with old logo)
Recyclebare Eisverpackung von Mövenpick mit zwei Frauen die Eis essen

How do you bene­fit from being cer­ti­fied “100% recy­clable”?

Sus­taina­bi­li­ty plays an incre­asing­ly important role, not only for us as a com­pa­ny, but also for con­su­mers. This is why we’re con­scious­ly inte­gra­ting this approach into our com­mu­ni­ca­ti­on – we want to make it clear that we use pack­a­ging made from ful­ly recy­clable mate­ri­al for our Möven­pick ice cream by mar­king each tub with a pro­mi­nent, cle­ar­ly visi­ble sym­bol (“100% recy­clable”) on the front. Our aim here is to have a posi­ti­ve influence on the consumer’s purcha­sing decis­i­ons.

In the long term, we can pro­ba­b­ly expect a pri­ce advan­ta­ge for recy­clable pack­a­ging. We’re also well pre­pared for any chan­ges in the legal requi­re­ments – after all, that chan­ging pack­a­ging design requi­res con­sidera­ble lead time.

How important is sus­taina­bi­li­ty at Fro­nie­ri?

Sus­taina­bi­li­ty is a top prio­ri­ty at Fro­ne­ri. As a com­pa­ny, we see it as our respon­si­bi­li­ty to con­tri­bu­te to a more sus­tainable and soci­al­ly just world, so we’ve set our­sel­ves clear goals that we intend to pur­sue in the long term.

Pack­a­ging, in par­ti­cu­lar, is an important lever in this con­text. We want 100% of our pack­a­ging to be recy­clable, com­post­a­ble or reusable mate­ri­als by 2025. We’ve alre­a­dy taken some key steps – at Möven­pick, for exam­p­le, we’re con­ti­nu­al­ly redu­cing the amount of pla­s­tic in our pro­ducts and cut­ting down on sin­gle-use pla­s­tics. We’ll con­ti­nue to work on this important issue and imple­ment impro­ve­ments in the future.

Requi­re­ments ful­fil­led thanks to the rota­te recy­cling label

Con­tri­bu­ted to envi­ron­men­tal pro­tec­tion
Pack­a­ging opti­mi­sed for 100% recy­cla­bi­li­ty
Pre­pared for the future
rotate Logo

How recy­clable is your pack­a­ging?

Our “rota­te” test­ing method allows us to ana­ly­se and eva­lua­te pack­a­ging in terms of its recy­cla­bi­li­ty and to deve­lop sug­ges­ti­ons for impro­ve­ment as we stri­ve towards a for­ward-thin­king approach to pack­a­ging design. We’re deligh­ted to have been able to pro­vi­de added value for our cli­ent Fro­ne­ri.


Introducing …

Logo Froneri

Noventiz client: since 2006 (albeit under a different name from 2006–2016).

Industry and services: joint venture in ice cream, frozen food and chilled dairy products Froneri is Europe’s number 1 manufacturer of private label ice cream. As the world’s second largest ice cream manufacturer, Froneri now operates in over 23 countries and employs over 10,000 people.

Establishment and headquarters: The company was founded in 2016 and is headquartered in the United Kingdom.

Products and brands: Retail products includes the successful Mövenpick, Nuii, Pirulo and Schöller product families. As a licensee, Froneri also produces and distributes various ice cream products under the Mondelēz brands Milka, Oreo, Daim and Toblerone.

Contact our rotate project manager

Profilbild Peter El-Gazzar Noventiz